And if you can just turn inwards and grow yourself, new opportunities, new thoughts, new ideas, new beliefs will come and they will help you navigate that period.

Yeah.

I think reflecting on this question, I, I think I really see that team or some sort of cultural or people thing is always the blocker.

I think, Sarah, you're the one who said, um, just before that basically anyone can take a bunch of money, put it into meta, generate revenue, right? Um, essentially building a business is taking, um, capital and driving...

turning that capital to create value for customers and then hopefully bring back profit to yourself.

So literally nothing is off the table, um, and therefore it comes back to you and the team.

Um, and yeah, I did a, a HBS, like a Harvard Business School, um, case study, um, earlier this year, and what they did was look at, um, the most successful American companies publicly enlisted, but I think, you know, a lot of what they're doing still applies to even smaller scale companies.

As Lyka has grown, what have you learned about the money side of scaling a business? And, and tell us more about the money side of scaling a business.