In that way, the cool thing is, like you're never done really.

Yeah.

I'm just digesting what everyone's saying because [laughs] it's so different.

But I also spent over 10 years as a coach working with women in business, and I'm just reflecting and thinking about you guys in the room, like what does bigger mean for you? And I think for me, and if you can relate to this, I spent a lot of time comparing myself online to different businesses, different industries.

Some people that I see here today, I follow you, PS, hey.

[laughs] And comparing myself, but I think bigger for me is less about the revenue, like you said, more about the profit, but also the how.

What does that mean for you? Does it mean more profit, but at the sacrifice of your family, time with your husband, your health, your sleep? And I think for me it's been adjusting the goals to the whole lifestyle, not just the profit, but what that looks like long term.

[laughs]

Yeah

And I was struggling with the wine bottles because all of a sudden everyone had a fucking wine business.

Like, every celebrity was throwing a label on a bottle calling it a brand.

Everyone happened to be doing wine, and I was not standing out anymore.

The cute little aesthetic labels were not so special.

So I was at the dog park with my husband with a coffee cup with wine in it, taking the dog for a walk.

And as I'm, like, sipping away, having a little whinge about the situation and that shipping was so expensive, we're like, "There has to be a better way to do this." And it was actually him.

... 'cause they're both incredible.