Mm-hmm

... has actually been, been very, very difficult in years past.

And it still is not easy, but, like, we're, we're building systems.

We have a, you know, creator marketing hub that we just built, which is specifically designed.

Has, like, access to seven million, um, creators across Facebook and Instagram, and it is designed to help brands figure out, like, what are people talking about organically?

... and everyone being aligned, so you can continue to do more of it.

Building the system, plain and simple.

I think, uh, you know, Marriott has built the system.