Mm-hmm

... and it was doing this 10 years ago before we even knew what it was really called, you kinda have to stay on the breast of, like, what's happening and what's popular and being able to communicate that to stakeholders in a way that they understand.

So I think everyone now understands on the same playing field, but kinda what we were talking about was, like, how do you scale it, and how do you continue to test and learn? 'Cause that's super important.

There isn't a one size fits all.

What I might be doing might be different actually than my global counterparts might be doing, and that's okay 'cause there's a time and a place for it.

But really continuing to experiment and also just sharing results and being honest if something didn't totally work.

That's okay.

Yeah.