that expertise not just with kinesiology sessions and and that's the evolution evolution too isn't it

yeah it is it's about looking at your business so if we just i will always jump back to commercial so looking at your business model what it's doing is it's basically giving you a um So I kind of often like to use the analogy of like real estate.

So if you think of property management, that's your regular income.

Okay.

So that could be like sessions, you know, that these people have been coming for a decade and they're going to continue to come and you've got those regulars coming in.

Then when you introduce a higher value offer, it's, it's like selling a property.

So it's a bigger lump of income coming in at a certain point in time.

that call? Yeah.

It cut me

... very different to Jo.

I was an oil trader for 20 years.

Left university, wanted to live in London.

A lot of my friends were becoming accountants, and I stumbled into oil trading where you could go drinking, travel around the world.

It was all very exciting, and I got very much caught in that world.

Met some amazing people.

... "God, if we could just get them."