Those businesses that are looking for more short term gains are unlikely to invest quite so heavily.

That's so true.

How you talk about your usage of AI internally within your business is not thought about enough.

You know, if you are talking about how AI can save us a load of time, what is in it for me, you know, as a team member, as an employee, whereas actually if...

the leaders in the business can be talking about how AI can help us to achieve more and can link AI to the vision and the purpose for the business.

Whilst we're talking about the younger workforce, there's loads of studies out there that show this younger generation, what they want from a job and from a business and employer is purpose, is value, is understanding the journey they're on.

So we need to give that to them.

What do you think the next six months are going to bring for agencies?