But Rob can speak more to the technology piece as well.

Yeah, I think the other big piece is we've focused a lot on this customer pickup experience.

And so in our mind, yes, we're starting with coffee and energy drinks, but this customer pickup experience is going to change the way micro retail works, right? Like the way you get things from your car.

So we're starting with beverages, but we'll move on to packaged snacks and convenience items and Eventually, I really want to get into some automated food things.

It's a whole separate line of roadmap discussion.

But it's really that experience.

And so perfecting that so that it's just completely seamless.

You know, I think that robotics will open up more jobs to people who are just good at fixing things.

And that did give you a little bit of momentum.

Yeah.

Well, I mean, when we first, first started, like the company, you know, we did the, Oh, we're going to go out with a pitch deck and a dream and try to raise money.

And we, we pitched everybody that would listen, you know, very, you know, kind of, first time entrepreneur sort of thing to do, right? Anybody that listens, obviously they're interested.

And so, you know, you waste five months or something like that.

I mean, it's not all wasted, right? Because you get to know people and some of those people like Hustle Fun did later come back after we went and did something.

We did our first pilot and, you know, Haley Bryant was, you know, holy crap, you did all that? stuff that you were talking about.

But what led you down that path initially?

Mm-hmm

...

in a, in a way that is like really going to lead them down the path of true automation, right? And, and we've spoken to, to them, right? You know, they, they don't think of, um, their requirement set in, in a way that is automatable.

Like, um, you know, we get to curate our menu.

We aren't tied to our existing equipment.

We aren't tied to our existing buildings, right? So we have a blank sheet of paper when we think about automation, and so we automate things that we know we can automate.

And, and so not, not having all the constraints of an existing business, uh, makes it a lot easier, and that's kinda one of the things I learned from the food truck is d- if you're gonna do it, do it.

So maybe dig into that.