Skip to main content
Jane Lo

Jane Lo

Co-founder and CXO of p!ng, a robotics-powered autonomous coffee drive-thru startup based in Hudson, NH.

Jul 22, 2026

14:59
What is it that you think that you're providing that is different than the coffee shop experience? I mean, what is the thing that you're needing? Are you competing on the coffee, on the convenience, on the speed? How does that priorities list work for you or for the customer that's coming to an automated coffee drive-thru?
Jane Lo
Jane LoGUEST
15:18
Yeah, it's 100% speed and convenience.
Jane Lo
Jane LoGUEST
15:21
That's the differentiator.
Jane Lo
Jane LoGUEST
15:23
As part of that research that I mentioned, the parent company of Scooter's Coffee said they did the math and that if you could shave off even one second of wait time in the drive-through, that it would equate to about $30,000 in annual sales per store.
Jane Lo
Jane LoGUEST
15:36
So if we can shave off like three minutes, I think that that would help the customer segment that cares about speed and convenience.
Jane Lo
Jane LoGUEST
15:44
I think there will always be people who wanna sit down in a lovely cafe, talk to their favorite barista, really enjoy those handcrafted beverages, have their meetings there, meet up with friends.
Jane Lo
Jane LoGUEST
15:54
We know that Gen Z tends to go to more coffee shops now than they even do bars.

27 MINS LATER

43:05
You're completely into it.
17:51
But, uh, but I just keep at it right i mean
Jane Lo
Jane LoGUEST
17:57
yeah yeah i'd say that's true i think that's i think there are advantages to being a we funder i think that they do a better job in highlighting minority groups women diverse groups and when woody said that like 40 of crowdfunding is for female led companies, I was shocked, but I think that WeFunder does a great job of highlighting those campaigns, at least for us, I think it was helpful.
Jane Lo
Jane LoGUEST
18:26
On the other hand, I do think that, and this is just our experience, this may not be the experience for everyone, I think that without your help and Lauren's help, I don't think we could have gotten to where we are because it is like sort of a game that we have to like learn in terms of all the marketing buttons we can push and milestones that we need to achieve.
Jane Lo
Jane LoGUEST
18:49
And you guys definitely helped us learn how to communicate with our investors on that platform.
Jane Lo
Jane LoGUEST
18:55
On the other hand, I do think there are limitations to like every platform.
Jane Lo
Jane LoGUEST
18:59
Like, number of people on the platform like what they're interested in investing in things like that um so i think there's like just like things that are built into crowdfunding that uh that are also like things that slow our progress down but on the flip side yes the economic uncertainties are not helping every time they're talking about recessions every every investor's like you want me to save my money and i think You know, so anyway.

9 MINS LATER

28:19
I
Jane Lo
Jane LoGUEST
28:19
think that what hasn't been said to, I think, and the reason why we need you guys to be the right ones to work with us is that crowdfunding can be expensive, right? Because we've undertakes cut investors are also, we'll charge a little fee for their investments for processing their investments.
13:34
Mm-hmm
Jane Lo
Jane LoGUEST
13:34
... is you order on an app, which isn't that different from, like, a Starbucks today.
Jane Lo
Jane LoGUEST
13:37
But when you drive up, you don't have to scan a QR code.
Jane Lo
Jane LoGUEST
13:40
You don't have to talk to anyone.
Jane Lo
Jane LoGUEST
13:41
We know who you are already.
Jane Lo
Jane LoGUEST
13:44
Um, and then all you have to do is drive up to the window, and the window presents your drinks, and then you just grab and go.
Jane Lo
Jane LoGUEST
13:49
Um, so the, the wow of that is we know who people are, and there's a certain amount of, like, customers really wanna be known and to be seen and heard, right? So they really enjoy the fact that we already know, they don't have to give their names, stuff like that.

11 MINS LATER

25:13
Mm.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.