Can we talk about the history of Silca? Who wants to take that?

Oof, this is such a big question.

Yeah? Obviously, silica's been around since 1917 in some fashion or the other.

Originally started out of Milan, Italy, you know, famously for pumps.

Everyone knows silica for pumps.

You know, when the brand came to America, 2014, 13-ish, when Josh Fortner bought it, things started to change a little bit.

You know, still came to the U.S. as a pump company.

Yeah.