That's the question.

I suppose it could be a bit of a dichotomy, but you obviously can do both, and Spain does.

It produces vast quantities of very good, inexpensive wine, and it's got these icon wines as well, which are dragging everything up.

And I think...

I was just seeing something the other day where the overall market sales have gone down by volume, but up in value, which clearly suggests that people are buying better quality Spanish wine.

So it's going to be a slow process.

It could be down to time, as you pointed out.

what would you what would you single out maybe whites and red richard are there any any areas that could be established but that you think could be exciting fine wines of tomorrow that we should be buying now we