What are three things that I can look at and say, "That's probably on my journey, that's probably on my journey, that's probably on my journey"?

I think you can use your, use your initiative in this.

You, you run a business, or you're a marketing manager for a business.

Hopefully, you have designed...

You have touch points that you know of.

You know your website is a touch point.

You know that your bricks-and-mortar store is a touch point.

[laughs] Well, this one, this one requires prep- preparation.

Anyway, there was, um,

I don't know if there was a podcast I was listening to the other day where Rory Sutherland was a guest.

Obviously, everyone knows Rory.

And he was talking about a case study.

It wasn't AI, but it was about replacing a human with effectively automation.

It was in the kind of hotel industry.

And he was saying about the doorman that stands at the front and essentially opens the door.

How much more impactful can AI be in someone's hands who, you know, for example, yourself, Rich, 15 years digital marketing experience and AI versus two years of experience in digital marketing and AI? How do you see the difference in that experience and AI?

What are your thoughts on there?

It's an interesting one because there's that debate between whether or not you should specialize in something as a business, or should you provide multiple services, uh, like a full service agency under one roof.

Um, I think both have their merits.

You know if you go to a specialist agency that you are hopefully getting that very specialized expertise.

Um, you mentioned, you know, LinkedIn ads.

Uh, I know an agency that, that are LinkedIn ad specialists.

That is what they do.

when talking to an agency?