I don't know what you think, Paul.

Yeah, absolutely.

I think both of those points are super valid.

You know, the profile of hospitality in this country is not elevated to the levels you see it in other countries and Europe where, you know, your parents would be proud for you working there.

in a hospitality environment.

So I think we need to have a bit of a shift change.

There needs to be something around the image of that.

How do we quantify a return on investment when, I suppose, you don't have a choice in paying into the levy if you're of a certain size, but how is that seen from your experience as we get into it?