So tell us a little bit about the fact that this is now going to be a quality marker in the US.

It's really important because it reduces strokes.

It improves our patient survival.

So now the STS has added this in that it's a quality metric that 70% of the time those patients have to have their left atrial appendage closed, reduce a stroke, and or they're AFib treated.

And we think the and or will go away and it'll just become and.

We're moving in that direction.

We're sort of starting slow.

publication of it I think we're both very pleased and our other editor Chris which is one of our colleagues we're very pleased with the content of the book there's a lot of stuff in there and so I think it'll be of some value

Do you guys agree on everything? I mean, you talk about trust, that you trust each other in your own lane, in your own expertise, but what happens when a demo comes in and somebody adores it and the other person just isn't hearing the same thing? Does that happen?

I don't think, I think we've agreed on everything that we've.

Wow.

Yeah.

All the releases.

Yeah.

Yeah.

yeah yeah i feel like because of that like hearing noise like pops and clicks on a vinyl record for ambient records like i don't mind that i feel like that's it's a part of part of the experience like it's not meant to be like silent and like quiet when when it's quiet music it's all just part of the experience yeah

Yeah

...

when something goes wrong, to get ahead of stuff, to anticipate issues before, like if someone wants to, you know, this certain type of jacket and they want the record to go in the middle, but like, "Oh, we think it might warp the record, so let's test it or let's out- let's talk to this vendor and see if there's something we can do." You know, getting ahead of stuff is important.

But like it is-- the variances are, the distinctions are is like, you know, Solid Merch is a e-commerce brand, so you can go on there and you can buy vinyl packages really easy.

We have like 100 unit express vinyl packages, 250 unit.

You can go in there and you just buy like a splatter variant, picture disc, and it kind of comes like a prefix menu where you have everything there, and it takes a lot of the decision fatigue out of the process 'cause a lot of-- w-what we've found is that a lot of clients, especially smaller independent artists who don't, who never made a record, never made a CD, they don't know what the process is.

And if you go to A to Z, it can be a little overwhelming for people because there's just so many.

Time