What does it actually take to move an organization from that fragmentation to something that works as a system? And what gets in the way?

What it takes is a lot of patience, some very disciplined and intense engineering acumen.

And I think customers, in our case, accounting firms, right now 900 firms actually, who want to be partners.

in that undertaking.

And I think this is not a parable, but it's a pain point that anybody, and I know having come from healthcare before we started at Iowan, similar challenge in healthcare.

There are systems that exist now.

There are new applications that come out in market.

And so I actually think AI can be a way to charge more and drive higher prices than driving them down.