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Olivia Crossing

Oct 2, 2026

0:57
First of all, Olivia, can you take me back to the origins of the app? Where did the idea come from?
1:03
Yeah.
1:03
So the idea actually came from kind of witnessing how, um, different organizations such as, you know, t- uh, airports, um, collect feedback quite quickly in real time.
1:16
So looking at, um, quick ways to get feedback is by, you know, selecting a, a red face, um, in the toilets or a g- a green face.
1:26
And people within my ward area, I was, um, working as a staff nurse at the time, um, they created something like that.
1:33
So they had these, like, pieces of paper with smiley faces that we all put into a box.
1:38
But what I found when moving up into more of a senior, uh, manager role is that feedback, um, didn't r-really allow me to do anything with it.

21 MINS LATER

23:11
Mm
5:50
So what happened then?
5:52
Yeah, so it actually started with the thought around that communication.
5:56
How can we get people to speak up more that generally don't? And the way that we can capture feedback that I knew was things like in an airport where you press a button that best represents how you're feeling.
6:06
And we were like, well, how can we mimic that? And it actually started originally with smiley faces laminated and then put into a box.
6:15
But what we learned from that is that we're not actually knowing who's doing that.
6:18
So then the next best step was to put on paper, so someone would have to write their name on it, tick a face that best represents them, and then we'd put that into a box.
6:30
And I would, every morning, unlock that box, take all the piece of papers and put on a spreadsheet.
11:30
So in a nutshell, what does it do for staff colleagues? What does it do for management? And what might it do for the organizations that use it?

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