Nuri Kai
Director of Development at Marin Symphony Association; nonprofit fundraising expert specializing in direct mail, annual giving, and major donor development for arts organizations.
1
APPEARANCES
1
PODCASTS
Jul 26, 2026
Nicki InmanGUEST
What are some of the challenges that smaller organizations in particular face, but that are worth figuring out how to overcome because direct mail is so important?
Nuri KaiGUEST
A common challenge I have faced in my direct work and in our work with our clients is that for smaller organizations, a lot of people are contending with limited resources.
Nuri KaiGUEST
Budgets are tight, and it can be a really hard swallow to justify making the investment in direct mail.
Nuri KaiGUEST
In smaller organizations particularly, there's often one or maybe two staff members managing all aspects of fundraising.
Nuri KaiGUEST
Direct Mail is task intensive and it has a lot of components to manage, so it ends up feeling kind of like another thing to do, another project to manage on an already overloaded plate.
Nicki InmanGUEST
Nuri, what are some strategies that you've seen are really key to successful direct mail programs? The