Why should organizations be doing direct mail?

I see that there are three main reasons why people should be doing direct mail.

The first one is it really helps to build the pipeline of donors.

We see really strong increases from donors who give through direct mail.

It's really good at reclaiming lapsed donors.

And also, we're starting to see more people increase their giving through direct mail, especially with the use of DAFs.

But ultimately, to be able to get major donors, you have to have more broad-based donors.

Nikki, for those who have already taken that step in getting a direct mail program off the ground, what are three tactics that someone who's looking to improve their direct mail efforts should do right now? The first thing I