Good stuff.

Sam? Signed photos of the top 10 drivers.

How'd you do that? Well, we bought genuine photos, used AI to remove the background from the signature, then we superimposed new photos of the drivers, added the frames ourselves...

Total cost of originals and frameworks out about £5 a photo.

We shall sell for £20 a photo.

Where are you? By the exit? OK, can you wait until Sam gets there? For some reason, he's very keen to take the toilet cassette off you before you leave.

Hi, Mel.

It's Sam.