How would you describe just the basic landscape at the moment for progressive bakeries, modern style, new era? What's keeping you doing this right now? How's the landscape? Must be pretty exciting or is it just

tough? Honestly, it's super exciting.

There's many people that have grown so much more focused and so much more awareness of what quality is.

and what they've been having for food for so long time.

And now everyone has become more and more aware of what they're eating.

And I think a lot of people are also really passionate about making it.

So it's super exciting times.

And that is somewhere where you can win some revenue and some scale and just bring that baseline of revenue up.