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Mitchell Charles

Mitchell Charles

Mitchel Charles is co-founder of Farine Boulangerie & Cafe in Amsterdam, a French bakery known for sourdough and specialty coffee.

Jul 24, 2026

5THWAVE - The Business of Coffee and Hospitality

5THWAVE - The Business of Coffee and Hospitality

Innovation, community and consumer trends – highlights from The Amsterdam Coffee Festival 2026

Jul 24 · 46m

speaker_6MODERATOR
29:57
Is true progressive artisan bakery scalable?
Mitchell Charles
Mitchell CharlesGUEST
30:02
I believe it can, but it is indeed hard to lose that authenticity and hard to be true to yourself.
Mitchell Charles
Mitchell CharlesGUEST
30:08
I call it like the spreadsheet business.
Mitchell Charles
Mitchell CharlesGUEST
30:10
They pop up everywhere.
Mitchell Charles
Mitchell CharlesGUEST
30:12
All of a sudden, you've got five shops in one city.
Mitchell Charles
Mitchell CharlesGUEST
30:14
You perhaps lose a little bit of authenticity.
Mitchell Charles
Mitchell CharlesGUEST
30:17
And for the artisanal sourdough bakery, I think that... you really strive of that authentic sort of flavor to your own business.
speaker_6MODERATOR
32:38
Have you edited your, or do you start with an edited range? Or is this limitations to do

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