How do you decide who gets to go on the podium? How do you decide who does the first draft? What do those things look like in the private clinics?

Okay, well, maybe something you, I would like to add one more thing to that.

It's not just publications or presentations, but also I mentioned the need for translational research.

And so something I always encourage our research team, I have a master's in intellectual property.

I ask everybody, okay, keep in mind, do we want to commercialize this? Is this something that would be interesting for the market? And if that's the case, we don't want to publish it.

We want to be able to protect it and be able to apply for potentially a patent for the potential invention idea.

And so if that's the case, that's one outlet.

So I'm actually quite pro blending industry trials in with academic trials.