So I'm

So I would say, you know, Tubi's mission is to give all people access to all the world's stories.

And so it's storytelling.

And I think that we're kind of considered, it's not my words, the people streamer.

So to be that accessible Hollywood streamer that is giving, you know, stories that all people can feel seen in, which means diverse stories.

What I wish...

People knew, because on the B2B side, when I talked to advertisers, there's just still so many misconceptions about streaming and addressable audience there.

And so like you can figure out creative, bigger things that are going to have a big impact.

So

I would say like, you know, I'm not, I always haven't been as comfortable with it.

I would say the Pivot point for me was really in 2008.

I was working in private equity.

I was going back to school to get my MBA and we were dealing with extreme, it was the recession.

I worked in financial services.

It was chaos.

Why

So what was it about that move, that time, that role at Vayner that seemed to give you a boost and get you sort of get your momentum going again?

You know, I had moved out to California to get my MBA in 2008.

Couldn't have picked a worse time to make a change like that.

And I got my MBA part-time.

So I was going to school at night and I was working during the day.

And at that point I worked in private equity.

So the time that I'm in LA and the decisions I made were based on it being a weak economy and having to duck and weave and take different types of jobs.

So could you tell us in some detail how you went about that? Because I think there's such learning in that.

So you had a lot going on that year.

Yeah, it was hard to balance and prioritize.

But first and foremost, having the game was just such a big opportunity for Tubi.

And that's where a lot of our pre-phase was focused on.

So we didn't really even have teasers or get geared up for the brand stuff or the partner stuff because we were very focused on driving audience to the game.

So it was wild to see.

It's going to be hard to measure because There's so many different things that happened that day, but we're really excited because it kind of started out two years ago with us hacking the game, and it felt appropriate to then be streaming the game this year.

What are you most proud of?