So when an entire category is dealing with user cynicism, talk to us about how you're using offline experiences and events to kind of combat that.

Yeah, there is dating app fatigue.

But what's also true is – and I don't think this gets talked about enough.

Folks are not coming to dating apps like they were.

They're not replacing that with anything else.

And so what concerns me as just a human in the world is if you were not on dating apps but you were doing – I don't know.

You were meeting people out and about or you're going on like – Singles learning to cook or run clubs or you were replacing what a dating app would have given you with something else to meet someone that you might have chemistry with or it could turn into something.

And I would love to just talk about that in particular, then also just your broader approach to brand partnerships as a way to reach new audiences.

Yeah.

And the answer is, we really want you to find that connection.

And if that means you leave the app, you're gonna leave the app.

But what happens when you do that is you tell your friends.

And your friends see, "Oh my gosh, she is so happy.

Oh, did you see he sent her flowers this week?" And then they say, "Oh, I wanna find that person, too." And dating is still a little bit hard.

It takes a minute to find that person.

What are they actually frustrated by?

Was it a risk at all to think about putting this on the small screen versus the 42 inch screen in your house or whatever you have? That's such a

great question.

And yes and no.

When TikTok, when we first kind of shared the idea with TikTok and they wanted to come on in a really big way, proper as they, as my friends would say, proper, proper partner.

We knew that that was the right decision.

Yeah.

it will feel made for TikTok.

so it's uh it's it's bringing users that have maybe put the app away because they didn't have an experience that they love or they didn't You know, they didn't get to the outcome that they wanted, and it's giving them another shot at it.

How do you do that?

Yeah.

Well, one is, again, kind of back to like the truth.

What's the truth? What is the data? Like, what are the insights of the product? And almost half the people on Tinder are looking for something serious.

And that's been true for a while.

So one is, I think like a 20-year-old bro somewhere at some point said, this is the F for hookups because they wanted it to be that.

It's not really how women date or connect or seek out like a great date or connection.

How are you thinking about the changing world of ad buying over the next year?