That is extraordinary.

The people who do the Bybit, who, who do Ronin, that's a specific team.

Uh, and that team is the descendants of the guys who did Sony and Bank of Bangladesh.

Like, those are the tip of the spear, the very best in the North Korean orchestra.

These guys completely dominate this business.

They're the Google of crypto theft, right? They completely control this.

They're almost a monopoly.

What's the current ballpark figure for how much the DPRK has stolen in cryptocurrency?

I'm not wishing death on BI 'cause I do think it has a, has a path, but it's different than, than what you guys were building.

I think so.

I, I think that the, the big lesson, I mean, it's, it's t- it's, you know, 20/20 hindsight, but Facebook and Google both held out just enormous piles of cash if you just basically committed to, to serving their audience.

And what happened is, is people got distracted, and, uh, I'll own this, we did too.

Hard to, hard, hard to not get distracted with the, the possibilities of investing in a newsroom that the revenue that you could get from Facebook and Google Search provided.

You know, it was very exciting.

It was, it felt wise to say, "Look, we're getting a lot of programmatic revenue.

... on the distribution front, right?