And finally, just a load of silly

things.

And finally, here's some silly stuff.

But it also shows that you've looked at everything, covered every single angle, you thought of every option, and it preempts them kind of going away and being like, I like what you've done, but what about this route? Yeah, you want to get ahead of that if you possibly can.

And one of our legendary writers, Gemma Strang, she sometimes adds in a little Easter egg.

So this was when we were writing lines for a broadband company.

She put this one in just to make us laugh.

There's a reason why you've chosen every word or every design or every decision in a market and deck that you've put together.

So is there any unconventional skill that you think matters when it comes to being a marketer, and why?

Well, I don't know if you'd describe it as a skill or not.

You can tell me if you think this is a skill.

The thing that I think a lot of people are missing when they especially go to networking and events and conferences and stuff, like the business of marketing, is people aren't interested enough.

So I think that's an unconventional skill, being interested.

So a lot of people go to events and try and be interesting, so they try and impress people with all this information about them.

And I think one of the things that has got me a long way in my career in general is being interested in stuff, being interested in other people and asking them lots of questions and being a bit nosy, basically.

But there might be other bits of advice that you wanna give, but what would be that one piece of career advice you would give?

Where does it come from and why does it stick?

Well, when you get those t-shirts made, please credit Jay Akunzo, who is a speaker and a speaker coach.

And he, I just love that phrase because I think it sums up, it's my marketing plan in one sentence, basically.

I just love it.

Though I do also try and be the best.

I think being the favourite, I've seen that in my career play out many times over.

People will choose.

we have shared

Yes

... asking the universe.

Just manifest it.

Ask the universe.

Ask the universe.

If you're not getting what you want, it's 'cause you're not asking the universe enough.

And there's, there's a, a bit of truth in, in that approach of, uh, you know, if you don't ask, you don't get, and you need to notify people.

Yeah

Yeah.

And so I said to Dave, you know, at, at some point if, if you're up for it, I'd ...

You know, we, we love working together.

We get on really well.

We work, work really well together.

Um, and so we ended up coming to an agreement.

Uh, like, d- like, you know, left it up to Dave to, to look at, um, how, how he wanted to do things.

Yeah