I don't know if Dave's got anything to add to that, but... yeah no it's time to fuck off

yeah yeah sorry no um i think there's a there's a couple of little ways you can again it's all about management i suppose isn't it expectation management but also managing the relationship um quite a few times we've had feed we've had feedback where it might be not necessarily like, you know, questioning the proactivity or pushing back so much, but when they've shown that they're the client and they understand their audience way better than we do.

And that's how exactly how it should be.

As much research as we can do, like we're never going to understand what their audience is like.

So I think being open for them to give feedback more about the kind of factual side of things and to an extent creativity, if they think that, the kind of tone is off.

But I think, yeah, it's about being open, certainly open to their feedback and not feeling as defensive as we all kind of feel naturally.

I think where creative work is involved, I hate hacks.

Dave Harland, do you have any reflections, mate?