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Matthew Randerson

Matthew Randerson

Sales Lead for the Midwest US at CERES TAG, a satellite-enabled livestock ear tag company, focused on data-driven cattle ranching technology.

Sep 22, 2026

5:20
So, uh, for those people who might be listening and, uh, might not have heard of Cerus Tag before, do you wanna just give a quick rundown, I guess, on, uh, what we do here and how we are using technology to support ranchers around the globe?
5:39
Yes, ma'am.
5:40
No, I'd love to.
5:40
So yeah, at Cerus Tag, um, we allow for the automation of animal performance and health data.
5:46
So, um, that includes behavior metrics like, uh, minutes spent ruminating, resting, walking, grazing.
5:53
Um, but the, a really cool thing that you mentioned is we also can automate, um, all from a tag pasture feed intake, which is dry matter intake for grazing cattle.
6:03
And so, um, the things you can do with that, um, in terms of animal efficiency are, are really cool.

6 MINS LATER

11:46
Uh, but what are some of the alternative things that you can use this data or data for?

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