
Matthew Randerson
Sales Lead for the Midwest US at CERES TAG, a satellite-enabled livestock ear tag company, focused on data-driven cattle ranching technology.
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Sep 22, 2026
Using Technology to Build More Profitable Ranches for Generations to Come (Sponsored Podcast)
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5:20Siobhan SmithGUEST
So, uh, for those people who might be listening and, uh, might not have heard of Cerus Tag before, do you wanna just give a quick rundown, I guess, on, uh, what we do here and how we are using technology to support ranchers around the globe?

Matthew RandersonGUEST
So yeah, at Cerus Tag, um, we allow for the automation of animal performance and health data.

Matthew RandersonGUEST
So, um, that includes behavior metrics like, uh, minutes spent ruminating, resting, walking, grazing.

Matthew RandersonGUEST
Um, but the, a really cool thing that you mentioned is we also can automate, um, all from a tag pasture feed intake, which is dry matter intake for grazing cattle.

Matthew RandersonGUEST
And so, um, the things you can do with that, um, in terms of animal efficiency are, are really cool.
6 MINS LATER
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11:46Siobhan SmithGUEST
Uh, but what are some of the alternative things that you can use this data or data for?