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Matthew Herbert

Co-founder and Chief Commercial Officer (formerly co-CEO) of Tracksuit, the New Zealand-founded always-on brand tracking platform.

Oct 17, 2026

17:40
... getting here
17:40
hereI also studied law and science.
17:43
I never went and practiced law, but my first role in the world of tech was being a part of the Uber team that launched Uber in New Zealand.
17:48
And so that was, you know, big tech, big brand that was coming across the other side of the world, and being involved in that, and, you know, startup mode, but the backing of what Uber was in 2015, 2016.
17:58
That was the introduction to tech, and I said, "Great, let's get- get- let's keep going in the, in the startup world." Had the opportunity to move to Sydney.
18:04
That's where Connor and I moved, uh, met on the first day back in New Zealand.
18:07
Connor was off to New York, I was going off to Sydney.
21:22
[laughs]
13:23
Do you have anything that shows how the brand has shifted? Because things I've read has been pretty significant in terms of definitely awareness, but also things like consideration.
13:33
That's right.
13:34
I mean, we've been tracking Rocket in the mortgage category for the last year and a bit.
13:40
And looking at year over year, I'll keep this incredibly simple.
13:44
Rocket has seen significant increases right through the funnel.
13:48
Their unaided awareness is up nine percentage points.
13:51
consideration up four percentage points, preference up, claim usage up.

31 MINS LATER

45:12
Oh yeah, that was interesting.
14:21
Do you have any other thoughts on that? Matt? Yeah,
14:23
yeah.
14:24
Yeah, it was a couple of years ago when this was all coming out.
14:29
And a good friend of mine is the global head of social media at a large food delivery company.
14:36
I'll let you take a guess at which ones those might be.
14:40
But we were walking through the English countryside.
14:43
There were seven of us.

22 MINS LATER

36:28
yeah yeah totally

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