So maybe help us understand how that decision was made.

I, I mean, when we started Tracksuit, we both were doing everything.

It was just...

And because we were bootstrapped, it was just, like, half the time you're doing demos.

If you close customers, they're your customers, and you run it, and we're both sort of thinking about product and iterating.

And it kind of naturally started that way, where we were both kind of doing it all and just talking about the opportunity.

And then as we started bringing on team members, I think you look at what we were doing, and it's like, this is perfect the way it is.

[laughs]

up.

Yeah, and then have always been a brand lover.

And then when we came back to New Zealand four years ago, we both just were like, you know, the cookiepocalypse was starting to happen.

Attribution was difficult.

And we were just like a little bit obsessed about how the short-term like slot machine of meta and Google was no longer there.

the right thing for brands to do.

The deeper you dive into it, the more it just makes sense.

So you're operating in the red out of the