And Martin, can you explain the, the origin of megatrends and, and how we should think of, of megatrends as a, as a method or a tool?

Well, I, I think there's different ori- uh, origins.

Um, the term itself, of course, comes from Nesbit, and what he was looking at is shifts that's gonna define the world, right? So it's-- So he called it trends, but actually it's shifts.

So it's from a position A to a position B. Um, and they're actually from-- they're actually all kinds of, of changes at very different levels.

So from, uh, globalization, it could also s- be decentralization of certain sectors and so forth.

So, uh, so they were extremely broad, and they were ill-defined.

Uh, whereas if you go back to Herman Kahn, you actually get a, a better sense of these long-term developments that, uh, that Nesbit was actually talking about in his definition.

Yeah.