[gentle music] Um, the utopian view is, uh, much simpler, and that is just simply that the bike industry returns to consistent growth, to really focus more on new riders, meeting the consumer where they wanna be met.

Nobody's ever gotten off a bike and said, "That was bad." Everybody's happy after riding the bike.

This is a fantastic positive experience.

I still believe it's a mega trend, and I still believe that's the industry to be in.

[gentle music] Last five years have been turbulent, but if you look into the next five years, what, what do you think about that? How is it gonna be?

It will clean out the market of, of some players, unfortunately.

I mean, I'm, it's...

No, I'm saying, I'm saying that w- without emotions.