Yeah, from KBB's perspective, like, where do you see that happening?

Well, let's see.

Um, so from our perspective, my short answer is anything service-related is, is where growth is for the bike industry in the United States.

If you're talking specifically about bikes and the The type of riding that people are gravitating to, it is clearly gravel is, is a growth area.

Um, road bikes, for me at least, a little surprising, but it is a growth area.

Mountain isn't, hasn't been.

That's a, a, a space that has, uh, clearly stalled and, uh, and that's in part when we go back to the inventory conversation, that's where there's a, an, a bunch of excess is still sitting in the mountain space.

What would you like it to be? You know, or what do you see it being and what would you like it to be?

[upbeat music] Do you think that that's gotten better, say, the retailers and, and generally the industry's better at figuring all these, these things out, or that there's better protocols of how to approach this and how to find the information? Like, say, you've s- talked about the pace, that that has increased, but has the industry responded to it, that it's capable of matching that pace, figuring out, like, where to get the information, how to react to it?

it?It has, and, and that's really where the industry organization comes into play.

So PeopleForBikes has become...

That is their role.

I mean, that, that is a, a large part of their role.

And if we go back and say, "What was it like pre-pandemic?" Well, it's not that they didn't do it, but the amount of work that they had to put into it was significantly less.

Today, the amount of work that they put into that is gargantuan.

Do you think that pandemic changed that? There is more, like, "Okay, we need to work together."