As you see it, what is that future?

It's this question, actually, of our customers recently.

What does that look like? I think, first of all, you've got to understand the history of British automotive.

There are a few companies alive still today that I think many people would class as that sort of classic British story of usually one or a few men and women in a shed at the bottom of the garden coming up with something that doesn't exist, creating one or two of them, and then a business pops out the back of it.

I think that's great because what it's meant is that we've always had cars that have come out of the UK that have been real passion projects and have got some really unique and quirky engineering about them.

I think that's probably what a lot of people have fallen in love with with British sports cars in the past when we think about brands like MG and Lotus.

What does that look like in the future? Well, first of all, I don't think you can do the...

What led you and your co-founders to want to start your own company?

As you see it, what is that future?

It's this question, actually, of our customers recently.

What does that look like? I think, first of all, you've got to understand the history of British automotive.

There are a few companies alive still today that I think many people would class as that sort of classic British story of usually one or a few men and women in a shed at the bottom of the garden coming up with something that doesn't exist, creating one or two of them, and then a business pops out the back of it.

I think that's great because what it's meant is that we've always had cars that have come out of the UK that have been real passion projects and have got some really unique and quirky engineering about them.

I think that's probably what a lot of people have fallen in love with with British sports cars in the past when we think about brands like MG and Lotus.

What does that look like in the future? Well, first of all, I don't think you can do the...

What led you and your co-founders to want to start your own company?

They treat it as a design decision that makes everything sharper.

Look, when you take someone like Tesla, they've built this sort of vertically integrated business, which is certainly a way of doing things and has been proven, of course, for them to now produce large numbers, but hugely capital intensive.

and takes a long time also to have a team doing that storming, norming, performing piece.

Um, And I think you need that when you're building products like Tesla are.

But for us, we're very clear on what the product needs to be.

So that is so clearly defined that actually when it comes to, hey, we need some really amazing brakes developed for our car.

We want them to be super lightweight.

We move really quickly

Okay

...

I don't know whether or not you're gonna have to edit that piece out.

But a longbow for us is, is what's behind us.

Um, but really, the name is really linked to the car as well, because a longbow was, you know, a formidable weapon, one that the, the British used to fend back the French when they tried to invade.

Um, but it was a great weapon, but it was only as good as the longbowman that was using it, and it took years to train and become really good at using a longbow.

So the reason we've chosen that name for, for our cars is because we create a great tool, a great car, but it's all about the driver, and I think that's what's been lost a lot of with EV especially, that it's not necessarily about the driver.

Mm

Right.

I mean, ev- everybody deep down wanted an Alfa Romeo.

You know what I mean? But you have that terror of spare parts, servicing, all those things.

Or the, you know, it's more likely to go wrong because it's simply a, you know, a car manufactured to a lower volume.

And my hope is that in electric, consumers will become braver, just as I hope people will become braver in terms of color, by the way.

You know, the roads look totally dismal now, don't they? It's like a bloody funeral.

Mm.

They go off and do other things, learn stuff, and then they can come back to you with that extra knowledge.

And we, and we, we came up with it, right? We sat over many wines trying to think through names and, um, Googling everything, checking GoDaddy and what, what feels right, and then we just [snaps finger] it clicked, right?

That's the whole point of that it's the car and the driver.

Uh, and I think when you start looking at a lot of other cars at the moment, it's not necessarily that feeling of how do those two things connect.

It's actually, how do you disconnect-

Yes

... a lot of those things, a lot of the time, with all the screens and everything else.

So we're really trying to bring it back to, you know, the driver and the tool itself.

And then Boudicca, who sits on the front of the car, the lady holding the bow, um, the longbow fought the French.