Yes.

Develop a movement that's right for you, but then make it affordable and m- and work well with p- with partners so they can, um, thread their own brand and customer experience and engagement and unique idiosyncrasies around it.

Um, and that's what the British car industry needs, is there is no, there is no Vertex or movement.

There's a, a few large businesses that are creating a very small protective moat-

Like 78% of them said yes, which is kind of terrifying.

But let's say this, obviously, that the best way to c- run a country or a company is like a benevolent dictatorship, right? Because it's like you have a positive vision for the long term, you wanna see it out, and what happens is, is that one person comes and they undo what the other person did, and they undo what the other person did, and they...

There's too much stuff going around here.

And at the end of the day, the customer pays for that bureaucracy, right? We, we, we, we, we always say to people that what you're paying when you're working with us is for the work to be done, not for our office in, [chuckles] in like Fifth Avenue or something, right? You're paying for like the stuff to actually be done, and the goal is to strip out all that, uh, uh, bureaucracy tax, right? And that just like misalignment tax.

That has a URL that's available.

Has a URL that's available, and then also ties into what you're doing, ties into your history.

So we're British, as you can tell by our accents and terrible humor.

Our company's British, designed, engineered, manufactured in the UK.

Our car, lightweight sports car, is-Proud history of British motoring.

Um, but then really it's the, it's actually, so a longbow is a, a beautifully crafted...

If you don't know what a longbow is, so we, in the 1500s, 1400s, um, we being England, United Kingdom, pioneered using very long bows that had, like, the highest pound per square inch, so you could fire arrows, like, 300 meters and shoot through armor.

So another 10 years on from that, like why, why would you have inbound all this extra weight? It, it's gonna sit there and it will, it will change everything, I'm pretty sure.