Wow

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most of whom are young people born in the United States who have come of age, are now eligible to vote, and that means that there's a challenge.

How do you get those young people out to vote? How do you get them registered and then out to vote? So that's an important part of the Latino story.

But as you noted, in the recent elections, uh, Latinos, the Latino story has been really one of change.

In 2024, where Donald Trump won about 48% of Latino voters' support, that is a high, a recent high for a Republican presidential candidate, but it's not in isolation.

Uh, from '16 to '20 to '24, Trump made gains among Latino voters.

I do think that we're at a moment wh- which we're getting an, an open opportunity to do that, and I'm hopeful that we will continue to do that because there's so much at stake, um, with this election and beyond.

What do we know about U.S. Latino voters and how they're approaching this midterm? What have they thought about the first two years of the second Trump presidency?

While Latinos make up about one in five Americans, they make up about one in seven or so potential voters.

You're going to see a number that actually exceeds 38 million this year.

That's a projection from us for November.

But it's not necessarily just that number that's important.

What's important is how much it's changed since the last midterm.

And here, more than 4 million additional Latinos have entered adulthood or have become U.S. citizens, and they're now eligible to vote.

how does that play out if we look even further back than the 2024 election over previous and previous elections? That's a really great question.

Lopez says they wanted to tackle the topic of labels in this survey because it also speaks to how Latinos identify.

This report comes at a time, and we're actually 50 years out from the moment when the U.S. Congress passed a law to create this category we call, today we call Hispanic or Latino or people of Spanish origin.

That's actually the formal term that the Census Bureau uses.

But I want to say something about how we use it in our surveys.

Because while we may have presented a report with a title that says Hispanics are divided about whether or not their identity helps or hurts them, in the survey, we ask people which term they prefer.

Do they prefer Hispanic, Latino, Latinx, or Latine? Or maybe they have no preference.

And depending on their answer, we use that throughout the survey whenever there's a question that revolves around Do you think U.S. and if they chose Hispanic, who would say the question would be, do you think U.S. Hispanics are better off today than they were a year ago? If they had chosen Latinx, who would have said, do you think that Latinx people are better off today than they were a year ago? In other words, we frame the questions, the stems of those questions around the term that people prefer.

At the same time, as you probably know, they use different terms to refer to themselves, so they're less likely to say, I'm American, I'm a typical American, or to say instead, I use my country of origin, so I call myself Cuban, Mexican, more often than other terms such as American.