how you kind of find that balance to still innovate at a state level while maintaining that national consistency as well.

Yeah, thanks, Peter.

Look, there's no shortage of innovators at the clinical and research coalface in healthcare, right? We've got registries set up to improve response times in stroke treatment.

We've got ophthalmologists out there who want to get the eye scans and then the specific kind of eye assessment notes into the EMR.

We've got CTGs in pregnancy care and in labour.

We've got researchers who want to find patterns in the combination of the latest chemotherapy treatment and particular subsets of disease or genetic markers.

And these pockets get pushed forward by themselves, starting from scratch nearly every time, from perhaps a custom database and a new project team being stood up from scratch, And they get great success.

thing it's critical to obviously have the consumer at the table but if you don't design it for the clinician you won't get those fast followers and promoters and people who can talk from a trusted perspective to the consumer hey this is important and these are the reasons why it's important and this is how it's helping me look after you so i think that's a really important angle as well And to