What about you, Marty?

So I grew up in Demi, New Mexico, so very southwest portion of New Mexico.

There is a mountain out there called the Floridas, but there's really not any trails, but me and my family would go out there quite a bit into the Gila and we would kind of hike out there and explore.

There's also like the catwalk where we would go out.

Most of that means a lot of farmland, so outdoors was kind of an everyday thing for me and my family, but it wasn't really until I moved here to Albuquerque in 2009 that I started kind of hiking on my own, making friends that would take me up to the Sandias and learn that area, snowboarding in Santa Fe.

And I just really loved being out in the mountains.

It was a whole different scenery because, I mean, it's a lot of cactus, tumbleweeds and prairie dogs is kind of what we have down there.

So I wanted to create a product and we wanted to create a product for people who needed this type of nutrition without tons of sugar, we would just crash after drops.