I want to ask about those, but first, where did the idea of starting a business come

from? So most of it came from me crashing on a lot of my runs and having to learn hydration, nutrition, and just from a lot of personal experience of not knowing what to do, it's taken me a long time to actually understand figure out that whole piece of the puzzle.

Because running, a lot of it has to do with nutrition.

It's not necessarily just your fitness.

When you're out there for extended periods of time, there's so many factors that play a part.

And your gut and being able to tolerate different things makes a big difference.

So a lot of the things, a lot of the nutrition in it now has sugar, and it really affects the gut quite a bit.

Like getting to see people come through the aid stations and Whether they're on a high point or at a low point, it's just so fulfilling and exciting to be able to kind of help and support them to get through that section, whether it's high or low point, but kind of cheering everybody on and making that an experience too for all the different racers and runners.