What are we teaching the future generations, of course, about the world of convenience, about getting messages out into the world? How would a book like this resonate with the students? Do you think you need to thump one of these down on everyone's desk?

I don't think you need to thump it down.

I think they have the same perspectives that we have.

They're witnessing the same stuff.

They see themselves in a world where they need to do more for less money that they have.

They need to spend it on things where they never were up to.

And I'm trying to always calculate with them how many subscriptions do you have, for instance, and then calculate up how much are you using of them and how much money are you spending on that one.

But what is the mood? Or maybe it's a different mood and there's a different set of circumstances when you're sitting in Switzerland, or maybe not.

And maybe let's, let's start there.

Well, for the good and the bad, I think.

For the good, I think what they're communicating is that they are the masters.

I would call it the last big campfire that we have in media, where everybody gathers around it.

It's gonna be, what, over one billion right now for the evening.

And they increased the revenues for them.

They are everywhere.

Uh, what, what's been outstanding for you?