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Marcus Schöggl

Associate Professor of Marketing at University of St. Gallen; frequent Monocle on Sunday panelist and podcast host.

Jul 19, 2026

Monocle on Sunday

Monocle on Sunday

Lisbon, wine and the stories shaping the week

Jul 19 · 54m

Tyler Brûlé
Tyler BrûléHOST
33:07
And maybe let's, let's start there.
Marcus Schögel
Marcus SchögelGUEST
33:09
Well, for the good and the bad, I think.
Marcus Schögel
Marcus SchögelGUEST
33:11
For the good, I think what they're communicating is that they are the masters.
Marcus Schögel
Marcus SchögelGUEST
33:14
I would call it the last big campfire that we have in media, where everybody gathers around it.
Marcus Schögel
Marcus SchögelGUEST
33:19
It's gonna be, what, over one billion right now for the evening.
Marcus Schögel
Marcus SchögelGUEST
33:22
And they increased the revenues for them.
Marcus Schögel
Marcus SchögelGUEST
33:25
They are everywhere.
Tyler Brûlé
Tyler BrûléHOST
37:39
Uh, what, what's been outstanding for you?

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