How does that kinda play out? Sounds fascinating.

Yeah.

Collective has evolved from, it's a collective of leaders doing the sense-making, but it's really at the heart of it about collective intelligence, knowing that I think that we're at year zero in terms of how work happens.

We're all, as Laura alluded to, asking ourselves some very deep existential questions about how work happens.

And, you know, to add to your point, those that are making the shovels have no idea what people are doing with them or [chuckles] the work that they're making, and I mean that respectfully.

It's just a mad era.

And, and to that end, w- we believe that we could add value in our, in our very vast networks between the AI natives, those are, those are organizations that are kind of making the future come into existence post-2022, and those that are wrestling with it, those, those who, you know, from legacy organizations who are navigating that transformation.

Mark, do you wanna jump in? You know, we have our-