What led you to actually start Libra Collective?

So it was sort of a convergence of a few different factors.

The first being, you know, Mark and I've spent collectively decades in professional services and consulting specifically, and, you know, in the past several years, I think what we've been noticing is that from the leaders that we work with every day, this consulting model has not really been serving its purpose, especially in this age of rapid transformation.

Leaders can barely plan for the next six weeks, let alone sign up for a six-month transformation project.

And also, with the proliferation of AI tools around us, if you were to design a consulting model of the future, it would look very, very different from what you have today.

The other sort of data points that are important to our story are that, you know, given the rapid pace of change, what we're hearing from leaders in this moment is that we're actually all kind of grappling with the same questions no matter what industry you're in, no matter what side of the AI maturity spectrum you're on.

We're all asking ourselves the same questions, and they're all fairly existential, and so leaders are actually looking for insights and advice from their peers more than they ever have been.

And first of all, let's, let's sort of talk about what, what does AI native mean?