So could you maybe, the three of you, sort of talk to how it came about?

Yeah, so the candid version of it is I got pissed off.

I got annoyed with, I think, so many.

Now, this isn't getting at any one particular industry event.

I think that all have their place.

And what's nice about it is that there's an ecosystem of different options to serve different purposes, some in the super corporate space, some very product-led.

But what I really felt was missing from the industry at large, we talk a great game about innovation and creativity and new ideas online.

And when you come back to work... you know i've been on the receiving end as a sort of manager and sort of gone oh someone's come back to work i need to think about you know their flexible day and all this kind of stuff and looking at through that lens and she's talking about no there's actually a slight rewiring to the way that your your neuro pathways are so it slightly changes you as a person and how do we educate you know hr people managers and others to receive someone back to the workplace with a bit more understanding and clarity it's about how that person has changed

Okay, so let's kick things off with our first guest, Lucy Burby.

Hi, I'm Lucy Verby.

I am the founder and CEO of a training consultancy called We Are Masterplan.

Although soon to be rebranded to Verby Limited, exciting, we teach strategic thinking and strategic approaches to businesses to help them improve their performance, confidence and capabilities.

I'm at the Empower Cafe in Cannes today because of the community aspect of it.

There are some brilliant talks going on, some from people I know, some from people I've seen and want to know.

But essentially, I think it's a great place to be able to gather without hierarchy.

And I love the opportunity to spend time with some smart marketing leaders who know that that they want to bring the outside in to their organizations.