Um, how long do you think it's going to take until we s- really start to see the, the benefit and the return on, on those activities?

Um, I think one of the, one of the most pressing issues is the product being fit for purpose.

So if you think about...

I mean, I think about the Rush Collective as the Anytime Fitness of learning, right? So we would never say to anybody in, in-- who is an Anytime Fitness person, "You belong to the club that, um, is for people who don't like fancy gyms." You know, we actually, we sell it on the version of that you can ha- access fitness in, on your own terms.

That is actually what people in regions, to be able to stay in a region, whether you are in that under twenty-five or when you're older, is to be able to access it on your own terms, in your own way.

Um, I think what, what we're seeing is a very discerning market that knows, that really values time.

[chuckles] So I think one of the challenges I hear mostly from students is poor affordability, you know, and it's very hard to de-determine if it's good value for money.

South Australia's an interesting-