So tell me when you approach that lead management sales process, do you guys view it more as an ops program or is it a joint program? And I would love to really dig into how do you communicate the importance of that lead management program to your franchisees?

Thank you, guys.

Well, first of all, I only have myself to blame.

So that's the first thing I would say on this, you know, like there's no one else.

So it's just, you know, if it's one side or the other, it's still me.

So that kind of, I think, solves that a little bit because I think you were there.

It's very much used to throw that ball back into, right, you know, kind of where the problem is.

Yeah.