Skip to main content

Dave Hansen

CEO of ClientTether, a franchise CRM company, and host of The Franchise Advisory Board Podcast interviewing franchise leaders.

Oct 12, 2026

15:38
Mm-hmm.
15:39
But I feel like it has to be a joint-owned venture.
15:43
CRM, because CRMs nowadays, at least the good ones, they are also marketing automation tools.
15:49
They are also the dashboarding and reporting tools.
15:52
They're also the franchise... management for some extent, like the franchisee data flows up and down.
16:01
So the FPCs use good tools.
16:03
Like we have FPCs that use clientele all the time just to see how are people benchmarking against each other.

8 MINS LATER

24:28
You know, Dave, tell me when you have clients that are hesitant to use AI in that part of the funnel, what are some of the objections you hear?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.