But then it comes to the point when we're at a time where still everything's so muddled, and like what, what, what kind of state are we in in terms of the ethics behind all of this stuff?

Oh, my days, yes.

It's, ugh.

Again, I do not want to sound doom and gloom at all.

Um, but what you've just mentioned, the whole, um, Claude, uh, Fable model being released and then stopped overnight, um, basically because of guardrails not being set in place, um, properly apparently.

At least that was the, the sort of official reason we, we were offered.

Um, but I mean, if you think about what happened probably days after that and, you know, the, uh, US government, um, taking on board, um, OpenAI instead of [laughs] Anthropic, I mean, that for me is a bit of a weird one.

Cool, I'm not gonna question it." And that's a very dangerous thing, and in terms of the ethics behind all of this stuff, this is where I'm wondering, is this salvageable? Can we fix what is going on, or do you think that perpetually we're in such a terrible situation that things aren't really gonna get better unless there's gonna be some very severe type of, most likely legal, uh, influences at play to be able to fix this stuff? So all, all I'm trying to sort of wrap up here in a nutshell is do you think there's a way back in terms of where we are at the moment in terms of everything we've discussed? And then ultimately, what is, I guess, from your perspective, the things that we should do to try and make things a bit more ethical in this environment?

But it does also seem like maybe a moment of potential growth and more danger, too.

Mm-hmm.

No, yeah.

You've actually hit the nail on the head with the danger aspect of it, because I think a lot of us got quite excited very quickly because of that opportunity that you mentioned, because we saw these changes happening then and there, something that we didn't necessarily...

So with traditional SEO, if you'd like, at least not modern, because obviously like 15 years ago, 10 years ago, it was completely different.

There was the whole keyword spamming and yeah, it used to work, right? But back in the game, yeah, it did.

but a bit further closer to our reality now, things got complicated, extremely complicated.

So what is it that you guys are doing at Searchpedia to adapt to the new environment? What conversations are you having with your clients? And how are you building that change into your workflows?

And I think, Laura, you, you can talk to this even more because you, you've been all over the globe.

[laughs] Yes.

It's our Romanian-ness, let's put it that way.

The directness, I suppose.

It, it translates differently depending on the sort of culture you work with.

I found that the mo- more, the closer you are to Central Eastern Europe, and funnily enough, Asia so far for me, the more at home I felt to sort of just let my Romanian-ness shine, if you'd like.

Whereas the more west you go, [laughs] that was my experience so far, it can get a bit different.

Laura, how would you answer this question?

Okay, if they are needing like different content strategy, the localization, the translation, you know, like, So, for example, even like if you had your example on your side, you know, like how you are approaching the content piece from different markets, from the from like even like from the market that like in the other languages.

That's a good question.

So I had an amazing experience to sort of start my career more seriously with an immense localization project.

It was.

Honestly, I felt like I was thrown in the deep end, but I loved it because I had to sort of adapt and, like you said, create that mindset behind it to sort of get the best result out of a scenario that wasn't necessarily planned through.

And I think a lot of the times... yeah not to call out businesses but i think a lot of the times they they get these ideas you know in the boardroom like oh we want to expand into we've got a business case so we want to expand into this country this country this country and then a lot of the time there's a case of like running around like headless chicken trying to find um translators trying to find content creators in that same in that in that language and all that so yeah i i was lucky enough to like have a very good system put in place um so when i joined this this um it was a packaging marketplace slash sas product so it was personalized packaging it was it was quite um an interesting approach i think towards personalized packaging they're still going strong actually um they boomed overnight like they literally like during the pandemic you know and somehow they've managed to put things in place to have the the um specialized content creators and not translators content creators to take charge of those at markets.

And that's where someone like me came to make sense of all that and make sure that we're not translating word by word product names and we're inventing things willy-nilly just because they sound good or they're their own brand, if you like.

we go.

Thank you so much.

They'd be like, what is CLS? You know, no.

Well, yeah, jokes aside, I think it's extremely unhelpful to sort of get, regardless of their, I don't know, advanced level, if they've just started in design or development, it doesn't matter, right? I think it's very, very useless to start talking like technical SEO terms to them.

I think the best way to go about it is to actually show.

I'm a show and tell.

I'm like, you know, for example, on a mobile screen, right? I like to see if things shift around and kind of go and show them directly, look, we can change this if we do this and this and this and this kind of thing.

And I think that's the best way for them to look for the problems the next time rather than exporting them.

Do you think, I guess it was kind of a two-part question of, do you think AI search is already affecting how SEO and UX are seen? And do you think that will continue to change as AI search and agents are in theory more widely adopted in the future?

Do you feel that this sort of relic about how women are considered inside our industry is maybe slowly but definitely, definitely changing or not?

Yeah.

It's a very good question, and from my own experience, I wouldn't necessarily say that I felt a, I suppose, sex difference when I started in it because my previous job was a, as a web designer and developer, so I was already kind of in a, in an environment that was male dominated.

So I didn't necessarily feel, oh, I've moved to a, an environment, a new environment where, you know, it's a bit different.

It didn't necessarily feel different, and I had good experiences.

I had-- I've always worked with really friendly people and I think almost educators, if you wanted to call them that way.

Intelligent people, educators.

when, when you are looking as an SEO who knows well how much important is also user experience for having obviously also that kind, those kind of user engagement signal that we know are so important for SEO too, what, what are the first things that you open a page and say, "Okay, let's see this, this, this," and this one can be considered after?