Why else is it important? And yes, like I said, let's go to Roxana first.

I, I have a good example here.

I've been doing a mentorship as part of the Freelance Coalition for Developing Countries, and I was doing this with an engineer on his soft skills.

From a technical point of view, he's brilliant.

He's really advanced.

He's very young, but he's really, already really advanced.

And as part of our discussions, this topic came up that you need to hone in your soft skills because we were kind of looking at what do you do during an interview to get a job.

[laughs] Yes.

So talking about in, in the technical implementation because it's not so simple as it may sound, so actually you are creating an internal search engine, what is your preferred way to deal with internal search also in order apart the classic not let search parameter to be indexed by Google? But apart that, what are the things that you would recommend to other SEO to, to check and to control and to own strong attention when it comes to internal search?

So I, you know, my, my role here at Alamy is head of search and SEO, and everybody assumes search is PPC, paid advertising because it's tied to SEO, but it, it, it's actually our e-commerce search engine, so our, our engine that powers the whole platform.

And that gives me a rare opportunity of seeing search, how it's built from, from an engineering point of view, so everything that happens there, but also seeing how search influences customers from more of a business side of view and, and trying to match the two together.

And in doing that, there's a lot that comes out of it, and then you realize things that may be mattered for SEO doesn't matter as much in the bigger picture when you, when you also look at it from engineering point of view and from a business point of view, not just the SEO side of things.

One of the things maybe, you know, you mentioned parameters and facets and things like that, and I think there's a lot of information out there on how to deal with this effectively and, and get rid of duplication and not waste crawl and things like that.

But I think one, one of the things that people don't really look at is that crawling is not necessarily just an SEO problem.

It's, it's an engineering problem.

Now-

And you're moving in the right direction.

I never worked for a business where you just go and say, hey, trust me, I'm an SEO.

And they would just be like, yeah, take my money, go do stuff.

That never happened.

It's always been hard with branding in general to measure and be able to come back and say, you know, these efforts generated exactly this much money.

And I think it's the same here now with MLM.

But there are things that people could do to kind of at least hint that, look, we're going in the right direction.

So I think get close to that data, get your access logs.