why I did it yeah talk about why and they did invest so what which like when in your let's talk about why you did it first

yeah why So, so Dragon's Den, they have scouts that reach out to businesses they think would be quite interesting to have on.

So yes, you can apply, but they also have people that email you.

And so we'd been emailed for a few years in a row.

I was like, I don't want to do it.

It just looks like the most terrifying thing and just so exposing and risky because it can go wrong.

And then I was back in sort of 2024 and we were starting to have early talks with Tesco.

How have you done that? And what advice do you have for other founders who are kind of going through trying to build a challenger brand?

Did, did your oncologist say anything to you?

Yes.

Yeah, yeah.

My oncologist said, look, it could be... 'Cause, you know, you try and understand this.

Like, why has it happened to me? I'm relatively young.

Um, and so I started just taking everything out of my home that was, you know, so deodorant they talk about as being an issue, and, uh, the sprays.

And, and then I, I noticed that I could buy these lovely kind of toxic free cleaning sprays, but actually then it came to the products I use with them, it's the accessories.

Tell me, what, what have been the roadblocks that stop you right now, and is there anything that you could share with us that you would do differently if you started again?