So again, let's throw that one first at Kwan from the official point of view, then maybe Brendan from the practical point of view.

Okay.

So, um, I'm going to start from the promotion side and then we're going to talk about the development because promotion is what we do at the end as ProColombia and as the agency in charge of that.

So I think one of the best way to doesn't make that happen is actually the things that we are doing in our strategy of promotion here in Canada.

So the way we are promoting Colombia here for Canadians is not as a massive tourism at all.

If you analyze, for example, the type of tourism that we used to have in the 80s and the 90s, that was one of the worst times that we have ever had in Colombia.

But Canadians were traveling to Colombia, to Cartagena, to make a lot of cruise ships and a lot of that.

If I may add, John, something,